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Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business) (English Edition) by Marco Guerzoni

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Product Variety in Automotive Industry Understanding ~ This book is about the history of product variety in the US automotive industry from the black FordT to hotrodders and easyriders up to latest trends It focuses on the dual structure of automotive industry in the United States on one hand relatively few and large companies producing cars that

Product Variety in Automotive Industry Understanding ~ Product Variety in Automotive Industry Understanding Niche Markets in America Marco Guerzoni auth This book is about the history of product variety in the US automotive industry from the black FordT to hotrodders and easyriders up to latest trends

Product Variety in Automotive Industry Understanding ~ Product Variety in Automotive Industry Understanding Niche Markets in America SpringerBriefs in Business English Edition eBook Marco Guerzoni KindleShop

Product variety in automotive industry understanding ~ Get this from a library Product variety in automotive industry understanding niche markets in America Marco Guerzoni This book is about the history of product variety in the US automotive industry from the black FordT to hotrodders and easyriders up to latest trends It focuses on the dual structure of

Product Variety in Automotive Industry Understanding Niche ~ Get this from a library Product Variety in Automotive Industry Understanding Niche Markets in America Marco Guerzoni This book is about the history of product variety in the US automotive industry from the black FordT to hotrodders and easyriders up tolatest trends It focuses onthe dual structure of automotive

Marco Guerzoni Product Variety in Automotive Industry ~ Automotive Industry Understanding Niche Markets in America Ô Springer Contents 1 Variety in the Automobile Industry i 11 Variety in the History of the Horseless Carriage 1 111 Generation of Variety and Markets Strategy 4 112 Generation of Variety and Production Lean Production and Modularity 4 12 The Persistent Dualism in Variety Generation The Niche Market for Special Equipment 9

Product Variety in Automotive Industry Understanding ~ It focuses on the dual structure of automotive industry in the United States on one hand relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation and on the other hand a relatively small niche market with distinct and smaller producers offering specialty equipment to

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